BigCommerce + Klaviyo
Connect BigCommerce and Klaviyo for Smarter Email Marketing
Sync your store data with Klaviyo in real time and run personalized, revenue-driving campaigns at scale.
Why integrate BigCommerce and Klaviyo?
BigCommerce and Klaviyo are a natural pairing for eCommerce brands that want to turn customer and order data into targeted, high-converting email and SMS marketing. BigCommerce captures every purchase, browse, and cart event while Klaviyo turns that behavioral data into precisely timed, personalized outreach. Together, they close the gap between your store activity and your marketing engine — automatically.
Automate & integrate BigCommerce & Klaviyo
Use case
Abandoned Cart Recovery
When a shopper adds items to their BigCommerce cart but leaves without buying, tray.ai instantly pushes that cart data — product names, images, prices — into Klaviyo to trigger an abandoned cart email or SMS sequence. No cart abandonment goes unaddressed, and your recovery flow fires with accurate, up-to-date product details.
Use case
Post-Purchase Email Flows
After every completed order in BigCommerce, tray.ai syncs the transaction details to Klaviyo so post-purchase sequences fire immediately — order confirmation, shipping updates, review requests, cross-sell recommendations. Klaviyo always has the latest order status and product information to personalize each touchpoint.
Use case
Customer Segmentation and List Syncing
Keep your Klaviyo audience segments automatically updated as customers move through lifecycle stages in BigCommerce — first-time buyers, repeat purchasers, lapsed customers. tray.ai continuously syncs customer profile data including order count, total spend, and last purchase date so your segments stay accurate without manual CSV uploads.
Use case
Win-Back Campaigns for Lapsed Customers
tray.ai monitors purchase activity in BigCommerce and flags customers who haven't ordered within a defined time window, automatically enrolling them in a Klaviyo win-back flow with personalized incentives. Re-engagement campaigns run continuously without manual segment refreshes or scheduled batch jobs.
Use case
New Product Launch Notifications
When new products are added or restocked in BigCommerce, tray.ai can trigger Klaviyo campaigns or flows targeting customers who previously bought related items or browsed similar categories. Product announcement emails feel relevant rather than generic.
Use case
Loyalty and VIP Tier Upgrades
As customers hit spending milestones in BigCommerce, tray.ai pushes those updates into Klaviyo to trigger congratulatory emails, exclusive offers, or early access invitations. Keeping VIP status in sync between platforms means your best customers always get messaging that matches where they actually stand with your brand.
Use case
Refund and Cancellation Follow-Up
When a refund or order cancellation is processed in BigCommerce, tray.ai notifies Klaviyo so a targeted follow-up sequence can fire — offering alternatives, capturing feedback, or presenting a discount to encourage a future purchase. Getting in front of a bad experience quickly can save the customer relationship before it's gone.
Get started with BigCommerce & Klaviyo integration today
BigCommerce & Klaviyo Challenges
What challenges are there when working with BigCommerce & Klaviyo and how will using Tray.ai help?
Challenge
Real-Time Data Latency Between Platforms
BigCommerce and Klaviyo don't natively exchange data in real time at a granular level, so cart events, order updates, and customer changes can take significant time to appear in Klaviyo — which delays automation triggers like abandoned cart sequences when they matter most.
How Tray.ai Can Help:
tray.ai uses webhook-based event listeners and real-time API calls to push BigCommerce events into Klaviyo the moment they occur, so abandoned cart flows, post-purchase sequences, and segment updates fire without delay.
Challenge
Incomplete or Mismatched Customer Profiles
When customers check out as guests in BigCommerce or use multiple email addresses, their order history can become fragmented in Klaviyo — inaccurate segmentation, duplicate profiles, poorly timed campaign triggers. It's a messier problem than it looks.
How Tray.ai Can Help:
tray.ai includes data transformation and deduplication logic that normalizes customer identifiers before syncing to Klaviyo, merging guest and registered customer data where possible to maintain clean, unified profiles.
Challenge
Managing High-Volume Order Events Without Rate Limiting Issues
During peak sales periods like Black Friday, order and customer event volumes in BigCommerce can spike sharply, causing native integrations to hit Klaviyo API rate limits and drop or delay the marketing events you can't afford to miss.
How Tray.ai Can Help:
tray.ai's built-in queue management and rate-limit handling automatically throttles and retries API calls to Klaviyo, so no events are lost during high-traffic periods and every order sync completes successfully.
Challenge
Keeping Product Data Current in Email Campaigns
Product names, prices, and images stored in Klaviyo flow templates go stale when catalog changes are made in BigCommerce. Customers end up seeing incorrect prices or discontinued products — not a great look.
How Tray.ai Can Help:
tray.ai syncs BigCommerce product catalog updates to Klaviyo in real time, so product data referenced in flow templates and campaign blocks always reflects the current state of your store.
Challenge
Custom Attribute and Segment Mapping Complexity
BigCommerce stores customer and order data in its own schema, while Klaviyo relies on custom profile properties and specific event naming conventions. Mapping between them by hand is error-prone and breaks whenever either platform updates its API.
How Tray.ai Can Help:
tray.ai provides a visual data mapper and transformation engine that translates BigCommerce field structures into Klaviyo's required format, with configurable mapping rules that non-technical users can adjust without writing code.
Start using our pre-built BigCommerce & Klaviyo templates today
Start from scratch or use one of our pre-built BigCommerce & Klaviyo templates to quickly solve your most common use cases.
BigCommerce & Klaviyo Templates
Find pre-built BigCommerce & Klaviyo solutions for common use cases
Template
BigCommerce Abandoned Cart to Klaviyo Flow Trigger
Automatically detects abandoned carts in BigCommerce and sends full cart details — product images, names, quantities, and totals — to Klaviyo to trigger a multi-step recovery sequence via email or SMS.
Steps:
- Listen for cart creation or update events in BigCommerce with no corresponding order within a configurable time window
- Extract cart contents including line items, customer email, and cart value
- Create or update the customer profile in Klaviyo with cart properties
- Trigger the designated abandoned cart flow in Klaviyo via event API
Connectors Used: BigCommerce, Klaviyo
Template
Sync BigCommerce Orders to Klaviyo Customer Profiles
Keeps Klaviyo customer profiles enriched with the latest order data from BigCommerce — order count, total spend, last order date, and product categories — so lifecycle segmentation and personalized flows stay accurate.
Steps:
- Trigger on new or updated orders in BigCommerce
- Map order fields to Klaviyo custom profile properties
- Upsert the customer profile in Klaviyo with enriched attributes
- Log sync results and flag any mismatched customer records for review
Connectors Used: BigCommerce, Klaviyo
Template
New BigCommerce Customer Welcome Flow via Klaviyo
When a new customer account is created in BigCommerce — via registration or first purchase — this template immediately adds them to Klaviyo and triggers a welcome series tailored to their acquisition source or product interest.
Steps:
- Detect new customer creation event in BigCommerce
- Extract customer details including email, name, and acquisition channel
- Create the customer profile in Klaviyo with relevant tags or list assignments
- Fire a Klaviyo welcome flow trigger event to start the onboarding sequence
Connectors Used: BigCommerce, Klaviyo
Template
BigCommerce Product Restock Alert to Klaviyo Subscribers
Monitors inventory levels in BigCommerce and notifies Klaviyo when a previously out-of-stock product is replenished, triggering a back-in-stock email campaign to customers who expressed interest.
Steps:
- Poll BigCommerce inventory or listen for product update webhooks
- Identify products transitioning from out-of-stock to available status
- Query Klaviyo for subscribers tagged with interest in the restocked product
- Trigger a Klaviyo back-in-stock flow event for matched subscribers
Connectors Used: BigCommerce, Klaviyo
Template
Lapsed Customer Win-Back Enrollment
Identifies customers in BigCommerce who haven't placed an order within a configurable number of days and enrolls them in a Klaviyo win-back flow with personalized messaging based on their purchase history.
Steps:
- Run a scheduled query against BigCommerce customer order history
- Filter customers whose last order date exceeds the defined inactivity threshold
- Check Klaviyo to avoid re-enrolling customers already in an active win-back flow
- Trigger the win-back flow in Klaviyo with last purchased product data as personalization tokens
Connectors Used: BigCommerce, Klaviyo
Template
BigCommerce Refund Event to Klaviyo Suppression and Follow-Up
When a refund is processed in BigCommerce, this template suppresses the customer from active promotional campaigns in Klaviyo and optionally triggers a dedicated follow-up flow to capture feedback or offer a recovery incentive.
Steps:
- Detect refund or order cancellation events in BigCommerce
- Identify the customer's active Klaviyo list and flow memberships
- Apply a suppression tag or remove the customer from promotional segments
- Optionally trigger a post-refund feedback or recovery flow in Klaviyo
Connectors Used: BigCommerce, Klaviyo