Campaign Monitor connector
Automate Campaign Monitor Integrations to Drive Smarter Email Marketing
Connect Campaign Monitor to your CRM, eCommerce, and data tools to keep subscriber lists fresh, campaigns triggered, and reporting automated.
What can you do with the Campaign Monitor connector?
Campaign Monitor is an email marketing platform thousands of businesses use to send well-designed campaigns, manage subscriber lists, and track engagement. Integrating it with the rest of your tech stack cuts out the manual work of syncing contacts, triggering campaigns from real-world events, and pulling performance data into your reporting tools. With tray.ai, you can build automation workflows that connect Campaign Monitor to your CRM, support desk, eCommerce platform, and analytics tools — no custom code required.
Automate & integrate Campaign Monitor
Automating Campaign Monitor business process or integrating Campaign Monitor data is made easy with tray.ai
Use case
CRM-to-Campaign Monitor Contact Sync
Keep your Campaign Monitor subscriber lists in sync with your CRM by automatically adding, updating, or unsubscribing contacts when CRM records change. When a lead converts, a deal closes, or a contact's status changes in Salesforce or HubSpot, the subscriber record in Campaign Monitor updates in real time. No more manual CSV exports, and your email lists actually reflect your current customer data.
Use case
Automated Welcome and Onboarding Email Sequences
Trigger Campaign Monitor journeys or transactional emails based on user actions in your product, app, or sign-up forms. When a user completes registration, submits a form in Typeform, or gets created in your CRM, tray.ai can instantly add them to the right Campaign Monitor list and start the appropriate onboarding series. Every new subscriber gets a timely, relevant welcome experience without anyone doing it by hand.
Use case
eCommerce Subscriber List Management
Sync customer and purchase data from Shopify, WooCommerce, or Magento into Campaign Monitor to power post-purchase campaigns, abandoned cart emails, and win-back sequences. Automatically segment subscribers by purchase history, product category, or lifetime value, and keep those segments current as new orders come in. Your marketing team can run targeted campaigns without manual data wrangling.
Use case
Campaign Performance Reporting and Analytics
Pull Campaign Monitor metrics — opens, clicks, bounces, unsubscribes — into your data warehouse, BI tool, or spreadsheet on a schedule. Combine email engagement data with CRM pipeline data or eCommerce revenue in tools like Google Sheets, Looker, or Snowflake to get a complete picture of email-driven revenue. No more manual report exports or toggling between platforms to figure out what's working.
Use case
Lead Nurture Enrollment from Marketing and Sales Activity
Automatically enroll leads into targeted Campaign Monitor nurture sequences based on activity in your marketing or sales tools. When a prospect downloads a whitepaper, attends a webinar, or gets marked as a qualified lead in your CRM, tray.ai can add them to the right Campaign Monitor list and tag them for the correct journey. Sales pipeline stages and marketing email sequences actually stay in step with each other.
Use case
Subscriber Suppression and Compliance Automation
Automatically suppress or unsubscribe contacts in Campaign Monitor when they opt out via a support ticket, a data deletion request, or a status change in your CRM. By connecting Campaign Monitor to Zendesk, Salesforce, or your customer database, tray.ai makes sure opt-out signals are honored across all systems right away. That protects your sender reputation and keeps you compliant with GDPR and CAN-SPAM.
Use case
Event-Driven Campaign Triggering
Trigger targeted Campaign Monitor campaigns or list additions based on real-world events from any connected tool — a support ticket resolved, a subscription upgraded, an invoice paid, an app milestone reached. With tray.ai as the integration layer, any business event from any platform can kick off the right subscriber enrollment. You get contextual, event-driven email marketing without custom API work.
Build Campaign Monitor Agents
Give agents secure and governed access to Campaign Monitor through Agent Builder and Agent Gateway for MCP.
Data Source
Fetch Campaign Performance Metrics
Retrieve open rates, click-through rates, bounce rates, and unsubscribe data for email campaigns. An agent can use this to surface insights, spot underperforming campaigns, or trigger follow-up actions based on engagement thresholds.
Data Source
Look Up Subscriber Details
Query subscriber profiles from a list, including custom fields, subscription status, and engagement history. Useful for personalizing outreach or checking eligibility before adding someone to a campaign.
Data Source
Retrieve List Membership Data
Pull all subscribers from a specific list or segment to understand audience composition. An agent can use this to sync contacts with a CRM, audit list health, or build targeted workflows.
Data Source
Monitor Unsubscribe and Bounce Events
Fetch records of recent unsubscribes, hard bounces, and spam complaints from campaigns. An agent can push that data to other systems and keep lists clean without anyone doing it by hand.
Agent Tool
Add Subscriber to List
Add a new contact to a Campaign Monitor subscriber list, including custom field values. Lets an agent automatically enroll users based on triggers from other platforms like form submissions, purchases, or CRM updates.
Agent Tool
Update Subscriber Details
Modify existing subscriber attributes such as name, custom fields, or email address. An agent can keep Campaign Monitor contacts in sync with the latest data from a CRM or e-commerce platform.
Agent Tool
Unsubscribe or Remove a Contact
Remove a subscriber from a list or mark them as unsubscribed in response to a user request or data event. Opt-out requests get honored consistently across every connected system.
Agent Tool
Create and Send a Campaign
Draft and send a new email campaign to a specified list or segment. An agent can automate campaign creation based on triggers such as product launches, events, or milestone dates.
Agent Tool
Import Subscribers in Bulk
Upload a batch of contacts to a Campaign Monitor list from an external data source. Handy when onboarding new customers or migrating data from another platform without doing it one record at a time.
Agent Tool
Create or Update a List
Create a new subscriber list or update settings on an existing one. Useful for agents managing multi-brand or multi-product email programs that need dynamic list provisioning.
Agent Tool
Trigger Transactional Email
Send a transactional email through Campaign Monitor to a specific recipient based on a business event — password reset, order confirmation, onboarding step, whatever the trigger is. Agents can handle personalized one-to-one sends at scale without manual intervention.
Get started with our Campaign Monitor connector today
If you would like to get started with the tray.ai Campaign Monitor connector today then speak to one of our team.
Campaign Monitor Challenges
What challenges are there when working with Campaign Monitor and how will using Tray.ai help?
Challenge
Keeping Subscriber Lists Consistent Across Multiple Platforms
When contacts live in a CRM, an eCommerce platform, a support desk, and Campaign Monitor all at once, keeping everything in sync is a constant manual burden. Discrepancies mean you end up emailing opted-out users, missing newly converted customers, or sending the wrong content to the wrong segment.
How Tray.ai Can Help:
tray.ai watches for changes across all connected platforms and pushes updates to Campaign Monitor in real time. Conditional logic makes sure contacts land on the right lists, get tagged correctly, and get suppressed when they should — with no manual work.
Challenge
Triggering Emails Based on Events Outside Campaign Monitor
Campaign Monitor's built-in automation only responds to events that happen within the platform itself, like list additions or date-based rules. Triggering campaigns based on external signals — a product event, a payment, a CRM stage change — usually means custom API development.
How Tray.ai Can Help:
tray.ai can listen for events from any connected tool and use them to trigger Campaign Monitor list additions or subscriber updates that start the right journeys. Marketing teams get event-driven email programs without waiting on engineering.
Challenge
Pulling Campaign Performance Data into Business Reporting
Marketing teams regularly need to combine Campaign Monitor engagement data with revenue, pipeline, or product metrics to show email ROI. Manually exporting CSVs from Campaign Monitor and merging them with data from other tools eats time and introduces errors.
How Tray.ai Can Help:
tray.ai runs scheduled workflows that query the Campaign Monitor API for campaign stats and push them into data warehouses, BI tools, or Google Sheets. You get a consolidated view of email performance alongside other business metrics without moving data by hand.
Challenge
Managing Compliance and Opt-Out Requests at Scale
As subscriber lists grow, handling GDPR data deletion requests, CAN-SPAM opt-outs, and cross-platform suppression lists gets complicated fast. A contact who unsubscribes via a support ticket or a CRM update can still receive emails if Campaign Monitor isn't updated promptly.
How Tray.ai Can Help:
tray.ai watches for opt-out signals from any platform — Zendesk tickets, CRM field updates, form submissions — and immediately triggers Campaign Monitor unsubscribe or suppression actions. Two-way sync makes sure opt-outs recorded in Campaign Monitor are reflected in every other connected system too.
Challenge
Scaling Personalization Without Manual Segmentation Work
Effective email campaigns depend on accurate, up-to-date subscriber segments based on attributes like purchase history, lifecycle stage, or engagement level. Manually maintaining those segments in Campaign Monitor as data shifts across multiple source systems isn't sustainable.
How Tray.ai Can Help:
tray.ai workflows enrich Campaign Monitor subscriber records with real-time data from your CRM, eCommerce platform, or data warehouse, keeping custom fields and tags current automatically. Campaign Monitor's segmentation and journey logic then runs on accurate data without anyone managing lists by hand.
Talk to our team to learn how to connect Campaign Monitor with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate Campaign Monitor With Your Stack
The Tray.ai connector library can help you integrate Campaign Monitor with the rest of your stack. See what Tray.ai can help you integrate Campaign Monitor with.
+Campaign Monitor Commerce & Campaign Monitor
Learn how to integrate Campaign Monitor Commerce and Campaign Monitor together
+Salesforce & Campaign Monitor
Learn how to integrate Salesforce and Campaign Monitor together
+HubSpot & Campaign Monitor
Learn how to integrate HubSpot and Campaign Monitor together
+Shopify & Campaign Monitor
Learn how to integrate Shopify and Campaign Monitor together
Start using our pre-built Campaign Monitor templates today
Start from scratch or use one of our pre-built Campaign Monitor templates to quickly solve your most common use cases.
Campaign Monitor Templates
Find pre-built Campaign Monitor solutions for common use cases
Template
Sync New Salesforce Contacts to Campaign Monitor Lists
Automatically adds newly created or updated Salesforce contacts to the appropriate Campaign Monitor subscriber list based on lead source, lifecycle stage, or custom field values.
Steps:
- Trigger when a new contact is created or a contact field is updated in Salesforce
- Map Salesforce field values to determine the correct Campaign Monitor list and custom fields
- Add or update the subscriber in Campaign Monitor with all relevant attributes and tags
Connectors Used: Salesforce, Campaign Monitor
Template
Add New Shopify Customers to Campaign Monitor Post-Purchase List
Enrolls new Shopify customers into a Campaign Monitor post-purchase email sequence immediately after their first order is confirmed.
Steps:
- Trigger on new order creation in Shopify
- Check if the customer already exists as a Campaign Monitor subscriber to avoid duplicates
- Add the customer to the post-purchase Campaign Monitor list with order metadata as custom fields
Connectors Used: Shopify, Campaign Monitor
Template
Export Campaign Monitor Campaign Stats to Google Sheets Weekly
Pulls opens, clicks, bounces, and unsubscribe rates for all Campaign Monitor campaigns sent in the past seven days and appends them to a Google Sheets dashboard.
Steps:
- Schedule the workflow to run every Monday morning
- Fetch all campaigns sent in the previous seven days via the Campaign Monitor API
- Append campaign performance metrics as new rows in the designated Google Sheets report tab
Connectors Used: Campaign Monitor, Google Sheets
Template
Unsubscribe Contacts in Campaign Monitor When Zendesk Ticket is Marked Opt-Out
Monitors Zendesk tickets for a custom opt-out tag and immediately unsubscribes the matching contact from all Campaign Monitor lists to ensure compliance.
Steps:
- Trigger when a Zendesk ticket is updated with the opt-out tag
- Look up the requester's email address from the Zendesk ticket
- Unsubscribe the matching email address from all Campaign Monitor lists via the API
Connectors Used: Zendesk, Campaign Monitor
Template
Enroll HubSpot MQLs into Campaign Monitor Nurture Campaign
Automatically adds contacts that reach Marketing Qualified Lead status in HubSpot to a dedicated Campaign Monitor nurture list so they receive targeted mid-funnel content.
Steps:
- Trigger when a HubSpot contact's lifecycle stage changes to Marketing Qualified Lead
- Retrieve the contact's email, name, and relevant persona attributes from HubSpot
- Add the contact to the appropriate Campaign Monitor nurture list with persona tags applied
Connectors Used: HubSpot, Campaign Monitor
Template
Sync Campaign Monitor Unsubscribes Back to Salesforce
Listens for unsubscribe events from Campaign Monitor and updates the corresponding Salesforce contact record to reflect the opt-out, keeping both platforms consistent.
Steps:
- Poll the Campaign Monitor API on a scheduled interval for new unsubscribe events
- Match the unsubscribed email address to the corresponding Salesforce contact
- Update the Salesforce contact's email opt-out field and log the unsubscribe date
Connectors Used: Campaign Monitor, Salesforce