Fullstory + Amplitude
Connect Fullstory and Amplitude to Build a Complete Picture of User Behavior
Unify qualitative session data with quantitative product analytics to make smarter product decisions.
Why integrate Fullstory and Amplitude?
Fullstory captures what actually happened in every user session — replays, heatmaps, interaction recordings. Amplitude answers how often and why, with behavioral analytics and product intelligence. Together, they close the gap between raw user behavior and actionable product insights. Integrating Fullstory with Amplitude on tray.ai lets product, engineering, and UX teams move freely between quantitative funnel data and the qualitative session context that explains it.
Automate & integrate Fullstory & Amplitude
Use case
Attach Fullstory Session Replays to Amplitude Conversion Events
When a user completes or abandons a conversion event in Amplitude — a checkout, onboarding step, or feature activation — tray.ai automatically enriches that event with the corresponding Fullstory session replay URL. Product and UX teams can click straight into the session recording from within their Amplitude charts, without manually hunting through Fullstory for matching sessions.
Use case
Sync Amplitude Cohorts to Fullstory for Targeted Session Review
Amplitude cohorts — churned users, power users, users who hit a specific error — can be automatically pushed to Fullstory as user segments, so teams can filter session replays to exactly those cohorts. No more manual export-import cycles. Your Fullstory segments stay current with the latest Amplitude behavioral data.
Use case
Trigger Alerts When Fullstory Detects Rage Clicks on High-Value Amplitude Funnels
tray.ai monitors Fullstory frustration signals — rage clicks, error clicks, dead clicks — on pages that correspond to funnel steps tracked in Amplitude. When these signals spike, automated alerts go to Slack or Jira with both the Fullstory session data and the relevant Amplitude funnel context attached.
Use case
Enrich Amplitude User Profiles with Fullstory Behavioral Attributes
Fullstory behavioral attributes — session count, last session timestamp, frustration event counts, device type patterns — can be synced into Amplitude as user properties. This adds depth to Amplitude's user-level analysis and lets teams build more nuanced cohorts based on actual session engagement.
Use case
Auto-Tag Fullstory Sessions When Amplitude Flags Anomalous Behavior
When Amplitude identifies anomalous patterns — unexpected spikes in error events, sudden feature abandonment, unusual navigation paths — tray.ai automatically applies custom tags to the corresponding Fullstory sessions. The most analytically relevant sessions surface immediately for qualitative review.
Use case
Unify New User Identification Across Fullstory and Amplitude
When a new user is identified or their profile is updated in either Amplitude or Fullstory, tray.ai keeps user identity synchronized between both platforms. User IDs, traits, and account properties stay consistent, preventing fragmented or duplicate profiles that break cross-platform analysis.
Use case
Build Weekly Product Intelligence Reports Combining Amplitude Metrics and Fullstory Insights
tray.ai pulls Amplitude chart data and Fullstory session summaries on a schedule, compiling them into a weekly product intelligence report delivered to stakeholders in Slack, email, or Confluence. It replaces the manual effort of pulling from two platforms and stitching everything together in a slide deck.
Get started with Fullstory & Amplitude integration today
Fullstory & Amplitude Challenges
What challenges are there when working with Fullstory & Amplitude and how will using Tray.ai help?
Challenge
Matching Users Consistently Across Both Platforms
Fullstory and Amplitude each maintain their own user identity models. Mismatches in user IDs, anonymous versus identified states, or trait schemas can break lookups and make cross-platform analysis unreliable.
How Tray.ai Can Help:
tray.ai's data transformation tools let you build custom identity resolution logic — normalizing user IDs, handling anonymous-to-identified transitions, and mapping trait schemas between the two platforms before any data is written to either system.
Challenge
Keeping Amplitude Cohorts and Fullstory Segments in Sync Without Manual Exports
Amplitude cohorts update continuously as users enter or exit based on behavioral criteria. Manually exporting and re-importing them into Fullstory on a regular basis is slow and error-prone.
How Tray.ai Can Help:
tray.ai's scheduled workflows run cohort sync jobs at any frequency — hourly, daily, or on demand — automatically fetching updated cohort membership from Amplitude and pushing changes to Fullstory segments without manual intervention.
Challenge
API Rate Limits When Processing High-Volume Event Streams
At scale, enriching every Amplitude event with a Fullstory session URL can generate a large number of simultaneous API calls to Fullstory, risking rate limit breaches and data loss during peak usage periods.
How Tray.ai Can Help:
tray.ai handles rate limiting with built-in retry logic, request queuing, and configurable throttling. Workflows can batch API calls, prioritize high-value events, and retry failed requests automatically without data loss.
Challenge
Ensuring Fullstory Session Data Is Retrieved Within Retention Windows
Fullstory session data has a defined retention period. If enrichment workflows run too slowly, you can end up trying to retrieve sessions that have already expired — leaving broken links in Amplitude.
How Tray.ai Can Help:
tray.ai workflows can trigger session enrichment in near real-time, immediately after an Amplitude event fires, and include validation logic that checks session availability before writing URLs to Amplitude. Expired sessions get flagged for review rather than written as dead links.
Challenge
Coordinating GDPR and CCPA User Deletion Across Both Platforms
When a user submits a data deletion request, both Fullstory session data and Amplitude user event data must be purged. Coordinating that manually across two separate platforms increases the risk of incomplete deletion and compliance gaps.
How Tray.ai Can Help:
tray.ai orchestrates a single deletion workflow that triggers the user suppression or deletion API in both Fullstory and Amplitude simultaneously, logs confirmation of each deletion action, and alerts your compliance team when the process is complete — giving you an auditable, repeatable process for every deletion request.
Start using our pre-built Fullstory & Amplitude templates today
Start from scratch or use one of our pre-built Fullstory & Amplitude templates to quickly solve your most common use cases.
Fullstory & Amplitude Templates
Find pre-built Fullstory & Amplitude solutions for common use cases
Template
Enrich Amplitude Events with Fullstory Session URLs
Automatically appends the Fullstory session replay URL to Amplitude user events as a custom property whenever a tracked event fires, so you get one-click access to session context from any Amplitude chart or cohort.
Steps:
- Listen for target events fired in Amplitude via webhook or API polling
- Query Fullstory API to retrieve the matching session URL by user ID and timestamp
- Update the Amplitude event or user profile with the Fullstory session URL as a custom property
Connectors Used: Fullstory, Amplitude
Template
Sync Amplitude Cohorts to Fullstory Segments on a Schedule
On a configurable schedule, exports defined Amplitude cohorts and creates or updates matching user segments in Fullstory, so session replay filtering always reflects current cohort membership.
Steps:
- Fetch the latest user list for specified Amplitude cohorts via the Amplitude Cohort API
- Transform user identifiers into Fullstory-compatible format
- Create or update Fullstory user segments via the Fullstory API with the synced user list
Connectors Used: Amplitude, Fullstory
Template
Fullstory Rage Click Alert with Amplitude Funnel Context
Detects rage click or frustration signal spikes in Fullstory and fires an alert to Slack or Microsoft Teams, enriched with the corresponding Amplitude funnel performance data for the affected page.
Steps:
- Receive Fullstory frustration event webhook when rage click threshold is exceeded on a target page
- Query Amplitude for current conversion rate and event volume for the corresponding funnel step
- Post enriched alert to Slack or Teams with Fullstory session link and Amplitude funnel metrics
Connectors Used: Fullstory, Amplitude
Template
New User Identity Sync Between Fullstory and Amplitude
Keeps user identity properties in sync between Fullstory and Amplitude whenever a new user is created or an existing user's profile is updated in either system.
Steps:
- Trigger on new user creation or profile update event in Amplitude or Fullstory
- Map and transform user properties to the schema expected by the target platform
- Update or create the user record in the other platform via its respective API
Connectors Used: Fullstory, Amplitude
Template
Automated Weekly Product Report from Amplitude and Fullstory
Runs weekly to pull Amplitude funnel metrics and Fullstory session summary data, compiling a combined product intelligence digest and delivering it to a designated Slack channel or email list.
Steps:
- Scheduled trigger fetches key chart and funnel data from the Amplitude API
- Pull session volume, frustration event counts, and top session tags from Fullstory API
- Format and deliver the combined report to Slack, email, or a Confluence page
Connectors Used: Amplitude, Fullstory
Template
Auto-Tag Fullstory Sessions on Amplitude Anomaly Detection
Monitors Amplitude for anomalous behavioral signals and automatically applies descriptive tags to matching Fullstory sessions so they're ready for immediate qualitative review.
Steps:
- Poll Amplitude API or receive webhook for anomaly or threshold breach on a monitored event
- Identify the affected user set and retrieve corresponding Fullstory session IDs
- Apply custom tags to the identified Fullstory sessions via the Fullstory API
Connectors Used: Amplitude, Fullstory