Mailjet + Magento 2
Connect Mailjet and Magento 2 to Automate Email Marketing and eCommerce Workflows
Sync customer data, trigger transactional emails, and run personalized campaigns — no manual code required.
Why integrate Mailjet and Magento 2?
Mailjet and Magento 2 are a natural fit for eCommerce businesses that depend on timely, data-driven email to drive revenue and keep customers coming back. Magento 2 runs your storefront — capturing orders, managing customers, tracking product activity — while Mailjet handles the email infrastructure that turns that data into real engagement. Connect the two and your marketing and transactional email programs always run on fresh, accurate commerce data.
Automate & integrate Mailjet & Magento 2
Use case
Automated Order Confirmation and Transactional Emails
When a customer places an order in Magento 2, tray.ai instantly passes the order details to Mailjet to trigger a branded, personalized order confirmation email. Every transaction is acknowledged in real time without manual intervention, building trust at the moment it matters most.
Use case
Abandoned Cart Recovery Campaigns
When a Magento 2 shopper adds items to their cart but doesn't complete checkout, tray.ai detects the abandoned session and enrolls the customer in a targeted Mailjet email sequence. Time-sensitive reminders with cart contents and personalized incentives go out automatically to recover lost revenue.
Use case
New Customer Welcome Series
As soon as a new account is created in Magento 2, tray.ai adds the customer to a dedicated Mailjet contact list and triggers a multi-step welcome email series. This sequence introduces your brand, surfaces relevant products, and guides new subscribers toward their first purchase.
Use case
Customer List Segmentation Based on Purchase Behavior
tray.ai continuously syncs Magento 2 order history into Mailjet contact properties and lists, enabling granular segmentation by purchase frequency, average order value, product category preference, and more. Your Mailjet campaigns always reflect the most current customer behavior from your store.
Use case
Post-Purchase Review and Upsell Requests
After an order is fulfilled and shipped in Magento 2, tray.ai triggers a Mailjet email asking the customer to leave a review and surfacing recommended complementary products. This flow nurtures the post-purchase relationship and opens the door to repeat business.
Use case
Win-Back Campaigns for Lapsed Customers
tray.ai monitors Magento 2 for customers who haven't purchased within a defined time window and automatically enrolls them in a Mailjet re-engagement campaign. Personalized win-back offers, loyalty incentives, or a simple check-in message can reactivate customers before they're gone for good.
Use case
Real-Time Subscriber Opt-In and Opt-Out Sync
When a customer subscribes or unsubscribes from marketing emails in Magento 2, tray.ai immediately reflects that preference in Mailjet, keeping you compliant with GDPR, CAN-SPAM, and other regulations. Opt-in registrations captured through Mailjet campaigns are also pushed back into Magento 2 customer records to keep both platforms consistent.
Get started with Mailjet & Magento 2 integration today
Mailjet & Magento 2 Challenges
What challenges are there when working with Mailjet & Magento 2 and how will using Tray.ai help?
Challenge
Keeping Contact Lists Accurate Across Both Platforms
Magento 2 and Mailjet each maintain their own records of customers and subscribers, and without a live integration they quickly fall out of sync. New customers, address changes, and unsubscribe events in one platform aren't reflected in the other, leading to deliverability problems, compliance risks, and wasted campaign spend on contacts who've moved on or opted out.
How Tray.ai Can Help:
tray.ai listens for customer and subscriber events in Magento 2 in real time and immediately pushes updates to Mailjet — new contact creation, property changes, and opt-out signals alike. Bi-directional sync means that unsubscribes from Mailjet campaigns are also written back to Magento 2, keeping a consistent and compliant record across both systems.
Challenge
Triggering Transactional Emails at Exactly the Right Moment
Order confirmations, shipping notifications, and account emails need to arrive promptly to do their job. When these triggers rely on manual exports or scheduled batch jobs, delays are inevitable — and those delays erode customer trust and drive up support inquiries about order status.
How Tray.ai Can Help:
tray.ai connects to Magento 2 webhooks and event triggers so that order status changes, new registrations, and other events initiate Mailjet API calls within seconds. This event-driven architecture means transactional emails go out in near real time, matching the immediacy eCommerce customers now expect as standard.
Challenge
Mapping Complex Magento 2 Order Data to Mailjet Email Templates
Magento 2 order objects contain nested data structures — line items, configurable product options, bundled SKUs, tiered pricing — that have to be transformed and flattened before they can be injected into Mailjet email templates. Without capable middleware, this data transformation is either lost entirely or requires expensive custom development.
How Tray.ai Can Help:
tray.ai's visual data mapper and built-in transformation operators let teams reshape Magento 2 order payloads into exactly the format Mailjet templates expect. Complex nested arrays can be iterated, calculated fields added, and conditional logic applied — all without writing custom code — so every email is populated with accurate, well-formatted product and order data.
Challenge
Managing High-Volume Email Triggering During Peak Commerce Periods
During seasonal sales, flash promotions, or product launches, Magento 2 can generate thousands of order and customer events in a short window. Integrations that can't handle burst volume risk dropping events, sending duplicate emails, or overwhelming the Mailjet sending API with unthrottled requests.
How Tray.ai Can Help:
tray.ai's workflow engine handles high-throughput event volumes with automatic queuing, retry logic, and rate-limit awareness for the Mailjet API. Workflows process events reliably even during peak periods, and built-in error handling logs and retries any failed sends without manual intervention — so no customer communication gets lost during your busiest trading days.
Challenge
Ensuring GDPR and Email Compliance Across Both Systems
eCommerce businesses in regulated markets need email consent captured in Magento 2 to be honored in Mailjet immediately, with opt-outs processed without delay. Even a few hours of lag between systems can mean sending marketing emails to customers who've withdrawn consent — real legal exposure and a genuine hit to brand trust.
How Tray.ai Can Help:
tray.ai processes consent and subscription status changes as they happen in Magento 2, immediately updating the corresponding Mailjet contact's opt-in status. Unsubscribe events from Mailjet campaigns are written back to Magento 2 customer records the same way, creating a closed compliance loop that runs continuously with no manual auditing required.
Start using our pre-built Mailjet & Magento 2 templates today
Start from scratch or use one of our pre-built Mailjet & Magento 2 templates to quickly solve your most common use cases.
Mailjet & Magento 2 Templates
Find pre-built Mailjet & Magento 2 solutions for common use cases
Template
Magento 2 New Order → Mailjet Transactional Email
Automatically sends a branded order confirmation email via Mailjet every time a new order is placed in Magento 2, populating the email with dynamic order details, customer name, and product line items.
Steps:
- Trigger fires when a new order is created in Magento 2
- tray.ai retrieves full order details including products, totals, and shipping address
- Mailjet Send API is called with the customer's email and templated order data
Connectors Used: Magento 2, Mailjet
Template
Magento 2 New Customer → Mailjet Contact Creation and Welcome Email
When a new customer account is created in Magento 2, this template adds them to a Mailjet contact list and immediately triggers the first email in a welcome series, complete with personalized merge fields.
Steps:
- Trigger fires when a new customer account is registered in Magento 2
- tray.ai maps customer name, email, and custom properties to a Mailjet contact
- Contact is added to the designated welcome list and Mailjet triggers the first campaign email
Connectors Used: Magento 2, Mailjet
Template
Magento 2 Abandoned Cart → Mailjet Recovery Sequence
Detects abandoned shopping sessions in Magento 2 on a scheduled interval and enrolls those customers in a multi-step Mailjet recovery email sequence, including cart contents and a customizable discount offer.
Steps:
- Scheduled tray.ai workflow queries Magento 2 for active carts older than a defined threshold with no associated completed order
- Customer and cart data are formatted and passed to Mailjet as a new contact event
- Mailjet triggers the recovery sequence with dynamic cart content and a personalized call-to-action
Connectors Used: Magento 2, Mailjet
Template
Magento 2 Order Fulfilled → Mailjet Post-Purchase Email
Automatically sends a post-purchase email via Mailjet when an order is marked as shipped or complete in Magento 2, requesting a product review and recommending related items from the catalog.
Steps:
- Trigger fires when an order status changes to Shipped or Complete in Magento 2
- tray.ai fetches the purchased product details and generates a list of related product recommendations
- Mailjet sends the post-purchase email with review request links and personalized product suggestions
Connectors Used: Magento 2, Mailjet
Template
Magento 2 Subscriber Sync → Mailjet Contact List Update
Keeps Mailjet contact lists continuously in sync with Magento 2 newsletter subscriber records, adding new opt-ins and removing unsubscribes in real time to maintain clean, compliant lists.
Steps:
- Trigger fires when a subscriber status changes in Magento 2 (new subscription or unsubscribe)
- tray.ai evaluates the subscription status and routes accordingly
- Contact is added to or removed from the appropriate Mailjet list based on current opt-in status
Connectors Used: Magento 2, Mailjet
Template
Magento 2 Lapsed Customer → Mailjet Win-Back Campaign
Runs on a daily or weekly schedule to identify Magento 2 customers who haven't purchased within a configurable number of days, then automatically enrolls them in a targeted Mailjet win-back email campaign.
Steps:
- Scheduled workflow queries Magento 2 for customers whose last order date exceeds the lapse threshold
- tray.ai filters out customers already active in the win-back sequence to avoid duplication
- Qualifying customers are added to a dedicated Mailjet segment and the win-back campaign is triggered
Connectors Used: Magento 2, Mailjet