Recurly + Stripe
Sync Recurly and Stripe for Subscription Billing Without the Manual Work
Stop revenue leakage and manual reconciliation by connecting your subscription management and payment processing layers.
Why integrate Recurly and Stripe?
Recurly and Stripe do different jobs well. Recurly handles recurring billing logic, dunning, and subscriber lifecycle management. Stripe processes payments, manages payment methods, and provides financial reporting. Together they cover your full revenue stack, but without integration, data silos slow down finance teams and create gaps in the customer experience. Connecting Recurly and Stripe through tray.ai gives you real-time data sync, automated reconciliation, and clean subscriber management across both platforms.
Automate & integrate Recurly & Stripe
Use case
Automated Customer Record Synchronization
When a new subscriber signs up in Recurly, a corresponding Stripe customer record is automatically created or matched, so both platforms always reflect accurate customer data including email, billing address, and payment method details. This removes the risk of duplicate profiles or orphaned records that cause billing failures. Finance and support teams get a consistent view of each customer across both systems.
Use case
Real-Time Payment Failure and Dunning Coordination
When Stripe reports a failed payment, tray.ai instantly triggers the appropriate dunning sequence in Recurly, updating the subscriber's account status and starting retry logic or customer outreach. This coordinated response reduces involuntary churn by making sure no failed payment gets lost between the two systems. Finance teams can see both the payment processor event and the billing platform response in a single workflow.
Use case
Subscription Plan Change and Proration Sync
When a subscriber upgrades or downgrades their plan in Recurly, tray.ai automatically updates the corresponding subscription and payment schedule in Stripe, including proration calculations and adjusted billing cycles. Both platforms stay in sync during the most complex moments of the subscriber lifecycle. Revenue reporting in Stripe accurately reflects the current state of every subscription managed in Recurly.
Use case
Refund and Credit Reconciliation Automation
When a refund is issued in either Recurly or Stripe, tray.ai pushes the event to the other platform and updates the subscriber's billing history and account credit accordingly. This removes the painful manual process of cross-referencing refund records at month-end and keeps customer account balances accurate. Audit trails in both systems stay consistent, which simplifies compliance and dispute resolution.
Use case
New Subscription Revenue Reporting and Alerting
As new subscriptions are created and activated in Recurly, tray.ai pushes MRR additions, plan type, and billing frequency into Stripe reporting or downstream analytics tools, giving finance and revenue teams a unified view of subscription growth. Business stakeholders get automated alerts when significant subscription milestones are reached. No more manual data pulls from two separate dashboards.
Use case
Payment Method Update and Card Expiry Management
When a customer updates their payment method in Stripe — through a hosted page or a support interaction — tray.ai automatically syncs the new payment token or card details back to the corresponding Recurly subscriber account. This prevents situations where Recurly tries to charge an outdated card and triggers unnecessary payment failures. Customers get a clean billing experience regardless of which touchpoint they used to update their information.
Use case
Churn and Cancellation Workflow Orchestration
When a subscriber cancels in Recurly, tray.ai coordinates the cancellation across Stripe — stopping future payment attempts, updating subscription status, and optionally triggering win-back or offboarding workflows in connected CRM or marketing tools. This prevents erroneous charges after cancellation and gives revenue teams the data they need to analyze churn causes. The workflow can also capture cancellation reason data and route it to the right team for follow-up.
Get started with Recurly & Stripe integration today
Recurly & Stripe Challenges
What challenges are there when working with Recurly & Stripe and how will using Tray.ai help?
Challenge
Customer Identity Matching Across Two Platforms
Recurly and Stripe each generate their own customer IDs, making it hard to reliably match a subscriber record in one system to the corresponding customer in the other — especially for businesses that onboarded customers in both platforms independently.
How Tray.ai Can Help:
tray.ai provides flexible field mapping and lookup logic that can match customers using shared identifiers like email address or custom metadata, then writes matched IDs back to both platforms to establish a persistent link for all future automation.
Challenge
Webhook Event Ordering and Deduplication
Both Recurly and Stripe emit high volumes of webhook events. In complex billing scenarios like plan upgrades with proration, multiple overlapping events can arrive out of order, causing workflows to process stale data or trigger duplicate actions.
How Tray.ai Can Help:
tray.ai's workflow engine supports conditional logic, deduplication checks, and event sequencing controls that make sure each event is processed exactly once in the correct order, preventing double charges, duplicate records, or conflicting status updates.
Challenge
Proration and Mid-Cycle Billing Complexity
When subscribers change plans mid-billing cycle, Recurly calculates prorations according to its own billing logic. Syncing those adjusted amounts to Stripe invoices requires careful mapping that accounts for timing, credits, and partial period charges.
How Tray.ai Can Help:
tray.ai supports custom data transformation steps that extract Recurly's proration calculations and reformat them as Stripe invoice line items or adjustment records, so the payment processor always reflects the exact amounts the billing engine has authorized.
Challenge
Managing Subscription States Across Platform Boundaries
Subscriptions can sit in multiple states — active, paused, past due, cancelled, in-trial — and keeping these states consistent between Recurly and Stripe matters a lot. A mismatch can mean erroneous charges or locking out paying customers.
How Tray.ai Can Help:
tray.ai workflows listen for state change events in either system and immediately push the update to the other platform, using branching logic to handle each subscription state transition correctly and logging every change for audit purposes.
Challenge
Secure Handling of Payment Tokens and PCI Compliance
Syncing payment method information between Recurly and Stripe requires careful handling of tokenized card data to stay PCI DSS compliant. Raw card numbers must never be transmitted — only the appropriate tokenized references should move between systems.
How Tray.ai Can Help:
tray.ai works exclusively with tokenized payment references provided by each platform's API, never storing or transmitting raw card data. All data in transit is encrypted, and the platform's security architecture is built to support PCI-compliant integration patterns.
Start using our pre-built Recurly & Stripe templates today
Start from scratch or use one of our pre-built Recurly & Stripe templates to quickly solve your most common use cases.
Recurly & Stripe Templates
Find pre-built Recurly & Stripe solutions for common use cases
Template
Sync New Recurly Subscribers to Stripe as Customers
Automatically creates a new Stripe customer record whenever a subscriber is activated in Recurly, mapping name, email, billing address, and metadata. Optionally writes the Stripe customer ID back to the Recurly account for future event correlation.
Steps:
- Trigger: New subscription activated event fires in Recurly
- Transform: Map Recurly subscriber fields to Stripe customer object schema
- Action: Create or upsert customer record in Stripe via API
- Action: Write Stripe customer ID back to Recurly account custom field
Connectors Used: Recurly, Stripe
Template
Handle Stripe Payment Failures with Recurly Dunning Triggers
Listens for payment failure webhook events from Stripe and immediately triggers the corresponding dunning workflow in Recurly, updating account status and starting retry or outreach sequences to recover the subscription.
Steps:
- Trigger: Stripe payment_intent.payment_failed or invoice.payment_failed webhook received
- Lookup: Identify the corresponding Recurly subscriber by Stripe customer ID
- Action: Update Recurly subscription status and trigger dunning sequence via API
- Action: Log failure event and dunning response to internal reporting store
Connectors Used: Stripe, Recurly
Template
Propagate Recurly Refunds to Stripe and Update Account Credits
When a refund or credit is issued in Recurly, this template automatically initiates the corresponding refund in Stripe and updates the subscriber's account balance, keeping both systems in sync and simplifying month-end reconciliation.
Steps:
- Trigger: Refund or credit memo created event fires in Recurly
- Lookup: Retrieve associated Stripe payment intent or charge ID
- Action: Create refund record in Stripe for the matched charge amount
- Action: Update subscriber account credit balance in Recurly and log reconciliation record
Connectors Used: Recurly, Stripe
Template
Sync Stripe Payment Method Updates Back to Recurly
Monitors Stripe for customer payment method updates and automatically syncs the new card or bank account token to the corresponding Recurly subscriber account, preventing future billing failures from outdated payment information.
Steps:
- Trigger: Stripe customer.updated or payment_method.attached webhook received
- Transform: Extract new payment method token and map to Recurly billing info schema
- Action: Update billing information on matched Recurly account via API
- Action: Send internal notification confirming successful payment method sync
Connectors Used: Stripe, Recurly
Template
Automate Cancellation Coordination Between Recurly and Stripe
When a subscription is cancelled in Recurly, this template immediately stops any pending payment attempts in Stripe, updates the Stripe subscription status, and optionally triggers downstream CRM or marketing cancellation workflows.
Steps:
- Trigger: Subscription cancellation event fires in Recurly
- Lookup: Retrieve associated Stripe subscription and customer IDs
- Action: Cancel or update Stripe subscription to prevent future charges
- Action: Trigger downstream offboarding workflow in connected CRM or marketing platform
Connectors Used: Recurly, Stripe
Template
Daily Revenue Reconciliation Report from Recurly and Stripe
Runs a scheduled daily job that pulls transaction records from both Recurly and Stripe, compares totals, flags discrepancies, and delivers a reconciliation summary to finance teams via email or Slack.
Steps:
- Trigger: Scheduled daily run at end of business day
- Action: Fetch all transactions processed in Recurly for the day via API
- Action: Fetch all corresponding charges and payouts from Stripe for the same period
- Transform: Compare totals, identify discrepancies, and generate reconciliation report
- Action: Deliver report to finance team via email or Slack notification
Connectors Used: Recurly, Stripe