Remarkety + Magento 2
Connect Remarkety and Magento 2 for Smarter eCommerce Marketing
Automate customer segmentation, triggered campaigns, and order-based email flows between your Magento 2 store and Remarkety — no code required.
Why integrate Remarkety and Magento 2?
Remarkety and Magento 2 are a natural pairing for eCommerce teams who want to turn store data into personalized marketing at scale. Magento 2 runs the operational side of your store — products, orders, customers, inventory — while Remarkety handles data-driven email and SMS marketing built specifically for eCommerce. Connect the two and your marketing campaigns automatically reflect what's actually happening in your store, from first purchase to repeat buyer to cart abandonment.
Automate & integrate Remarkety & Magento 2
Use case
Abandoned Cart Recovery Campaign Triggers
When a Magento 2 customer adds items to their cart but doesn't complete checkout, tray.ai detects the abandoned cart event and immediately sends the customer's cart data — SKUs, quantities, and cart value — to Remarkety to trigger a personalized recovery sequence. This cuts the lag between cart abandonment and the first recovery email, maximizing the chance of winning the sale back.
Use case
New Customer Welcome Series Enrollment
The moment a new account is created or a first order is placed in Magento 2, tray.ai automatically enrolls the customer in Remarkety's welcome series with their name, email, purchase history, and applicable customer group. No new buyer misses an onboarding sequence, regardless of how they registered.
Use case
Post-Purchase Upsell and Cross-Sell Automation
After every completed order in Magento 2, tray.ai pushes order details, product categories, and customer lifetime value metrics to Remarkety, enabling post-purchase sequences that recommend complementary products or accessories. Campaigns are tailored based on what was actually purchased, not generic suggestions.
Use case
Customer Win-Back and Lapsed Buyer Re-Engagement
tray.ai monitors Magento 2 order history on a scheduled basis, identifies customers who haven't purchased within a defined window, and updates their Remarkety segment to trigger a win-back campaign automatically. Lapsed buyer lists stay continuously accurate without manual intervention.
Use case
VIP and High-Value Customer Segmentation
When a customer in Magento 2 crosses a lifetime spend threshold or completes a set number of orders, tray.ai updates their profile in Remarkety to add them to a VIP segment. This unlocks exclusive campaigns, early access promotions, and loyalty rewards flows that automatically reflect your most valuable buyers.
Use case
Product Review and Feedback Request Automation
Once a Magento 2 order reaches a delivered or fulfilled status, tray.ai triggers a review request campaign in Remarkety at the right moment post-delivery. Order-level data including product names, images, and order IDs are passed so review emails are specific to the customer's exact purchase.
Use case
Real-Time Customer Profile Sync and Suppression Management
tray.ai continuously syncs customer profile updates between Magento 2 and Remarkety — email preference changes, account deletions, and unsubscribes — keeping your lists compliant and clean without manual exports. Suppressions applied in Remarkety can also be reflected back to Magento 2 customer records.
Get started with Remarkety & Magento 2 integration today
Remarkety & Magento 2 Challenges
What challenges are there when working with Remarkety & Magento 2 and how will using Tray.ai help?
Challenge
Keeping Customer Data in Sync Across Both Platforms
Magento 2 and Remarkety each maintain their own customer databases. Without automation, discrepancies develop fast — contacts exist in one system but not the other, email addresses change without propagating, and customer groups go stale in Remarkety.
How Tray.ai Can Help:
tray.ai continuously monitors Magento 2 for customer profile changes and pushes updates to Remarkety in real time or on a schedule, keeping both systems in lockstep without manual exports or developer effort.
Challenge
Triggering Campaigns on Real-Time Store Events
Remarkety campaigns are only as good as the data powering them. But Magento 2 store events — cart abandonment, order completion, fulfillment status changes — don't natively push into Remarkety with the speed or data richness needed for timely, personalized messaging.
How Tray.ai Can Help:
tray.ai listens for Magento 2 events via webhooks or polling and immediately forwards enriched event payloads to Remarkety, so campaigns fire with the right data at the right moment — often within seconds of the triggering event.
Challenge
Managing Unsubscribes and Compliance Across Both Systems
When customers opt out in Remarkety or update their preferences in Magento 2, those changes need to appear in both systems immediately. Manual processes routinely fail here, creating compliance exposure and sender reputation risk.
How Tray.ai Can Help:
tray.ai creates bidirectional suppression workflows that listen for preference changes in either platform and push them to the other in real time, so opt-outs are honored everywhere simultaneously.
Challenge
Handling Large Catalog and Order Volume Without Performance Issues
High-volume Magento 2 stores processing thousands of orders per day can overwhelm point-to-point integrations with bulk API calls, causing delays, rate limit errors, and missed campaign triggers.
How Tray.ai Can Help:
tray.ai's workflow engine handles high-throughput data flows with built-in rate limiting, retry logic, and bulk processing, so even the busiest Magento 2 stores can sync data to Remarkety reliably without dropped records or API errors.
Challenge
Mapping Magento 2 Custom Attributes to Remarkety Fields
Magento 2 stores often use custom customer and product attributes — loyalty points, customer tiers, custom shipping fields — that don't map directly to standard Remarkety contact properties. Using that data for advanced segmentation typically requires custom development.
How Tray.ai Can Help:
tray.ai's visual data mapper lets non-technical teams define exactly how Magento 2 custom attributes translate to Remarkety custom fields or tags, enabling sophisticated segmentation and personalization without writing a line of transformation code.
Start using our pre-built Remarkety & Magento 2 templates today
Start from scratch or use one of our pre-built Remarkety & Magento 2 templates to quickly solve your most common use cases.
Remarkety & Magento 2 Templates
Find pre-built Remarkety & Magento 2 solutions for common use cases
Template
Magento 2 Abandoned Cart to Remarkety Recovery Sequence
Automatically detects abandoned carts in Magento 2 and creates or updates a Remarkety contact with cart details, triggering a multi-step recovery email sequence. Cancels the sequence automatically when the order is completed.
Steps:
- Poll Magento 2 on a schedule or listen for cart events to detect abandoned carts older than a defined threshold
- Create or update the customer contact in Remarkety with cart value, item list, and product image URLs
- Trigger the abandoned cart campaign in Remarkety and monitor Magento 2 for order completion to suppress further sends
Connectors Used: Remarkety, Magento 2
Template
New Magento 2 Order to Remarkety Post-Purchase Campaign
Listens for new completed orders in Magento 2 and pushes full order data to Remarkety to enroll the customer in a post-purchase upsell or review request sequence, segmented by product category.
Steps:
- Trigger on new order creation or status change to 'complete' in Magento 2
- Map order data including SKUs, categories, totals, and customer details and send to Remarkety as a purchase event
- Enroll the customer in the appropriate post-purchase sequence in Remarkety based on product category or order value
Connectors Used: Remarkety, Magento 2
Template
Magento 2 New Customer Registration to Remarkety Welcome Series
Enrolls every new Magento 2 customer into a Remarkety welcome email series immediately upon account creation or first purchase, passing customer group and registration attributes for personalized segmentation.
Steps:
- Listen for new customer account creation events in Magento 2
- Create a new subscriber in Remarkety with name, email, customer group, and store view data
- Tag the contact appropriately in Remarkety to trigger the correct welcome series workflow
Connectors Used: Remarkety, Magento 2
Template
Scheduled Magento 2 Lapsed Customer to Remarkety Win-Back Sync
Runs on a daily or weekly schedule to identify customers in Magento 2 who haven't ordered within a configurable time window and adds or updates them in a dedicated Remarkety win-back segment.
Steps:
- Query Magento 2 order history to identify customers with no orders in the past X days
- Filter out customers who have already converted or unsubscribed
- Bulk update or create contacts in Remarkety with the lapsed-buyer segment tag to activate the win-back campaign
Connectors Used: Remarkety, Magento 2
Template
Magento 2 VIP Spend Threshold to Remarkety Segment Upgrade
Monitors Magento 2 customer lifetime value and automatically upgrades customers to a VIP segment in Remarkety when they cross a defined spend or order count threshold.
Steps:
- Run a scheduled query against Magento 2 to calculate each customer's lifetime order value and order count
- Identify customers who have newly crossed the VIP threshold since the last run
- Update the customer's profile in Remarkety to add the VIP segment tag and trigger the corresponding loyalty campaign
Connectors Used: Remarkety, Magento 2
Template
Remarkety Unsubscribe to Magento 2 Customer Profile Suppression
Listens for unsubscribe and email preference events in Remarkety and reflects those changes back to the corresponding customer record in Magento 2, keeping opt-out management consistent across both platforms.
Steps:
- Receive a webhook or poll for unsubscribe events from Remarkety
- Look up the matching customer in Magento 2 by email address
- Update the Magento 2 customer's newsletter subscription status to reflect the unsubscribe and log the change
Connectors Used: Remarkety, Magento 2