SalesLoft + Gong.io
Connect SalesLoft and Gong.io for a Sales Engine That Actually Knows What's Going On
Bring your sales engagement and conversation intelligence data together so reps can coach faster, close more deals, and stop babysitting syncs between tools.
Why integrate SalesLoft and Gong.io?
SalesLoft runs your team's outreach cadences, email sequences, and engagement workflows. Gong.io records and analyzes every call, email, and meeting to surface what's actually winning deals. They're both doing important work — but without a direct integration, the context they each hold stays trapped in separate silos. A rep preparing a follow-up in SalesLoft has no idea what was said on the last Gong.io call. A manager reviewing a Gong.io recording can't see where that prospect sits in the sequence. Connecting SalesLoft and Gong.io on tray.ai fixes that — data moves freely between your engagement layer and your intelligence layer without anyone having to push it manually.
Automate & integrate SalesLoft & Gong.io
Use case
Automatically Update SalesLoft Cadence Steps Based on Gong.io Call Outcomes
When a Gong.io call completes and gets tagged with an outcome — 'interested,' 'objection raised,' 'demo requested' — tray.ai can automatically advance, pause, or reroute the corresponding SalesLoft cadence. The next touchpoint stays relevant to what actually happened on the call, not just whatever the generic sequence says comes next. Reps spend less time updating records and more time acting on real signals.
Use case
Sync Gong.io Call Notes and Highlights to SalesLoft Activity Feed
AI-generated summaries, rep notes, and notable moments captured in Gong.io can be automatically pushed into the SalesLoft activity feed for the matching contact or account. Any rep who touches that account gets the full conversation history without leaving SalesLoft. Managers reviewing SalesLoft dashboards also get call quality signals sitting right next to engagement metrics.
Use case
Trigger SalesLoft Cadences When Gong.io Detects Specific Deal Risk Signals
When Gong.io flags a call for deal risk — a competitor mention, a budget objection, silence from a key stakeholder — tray.ai can listen for those flags and automatically enroll the prospect in a SalesLoft cadence designed for that specific situation. Passive intelligence becomes a direct trigger for action.
Use case
Enrich Gong.io Deal Boards with SalesLoft Engagement Data
SalesLoft engagement metrics — email open rates, click-through activity, cadence progression, call connect rates — can be automatically passed into Gong.io to enrich deal boards and pipeline views. Revenue leaders get outbound engagement signals alongside inbound conversation intelligence in one place. Forecasting gets a lot more honest when it's built on the full picture.
Use case
Auto-Assign Gong.io Coaching Initiatives Based on SalesLoft Performance Metrics
When SalesLoft metrics show a rep's connect rate or email reply rate has dropped below a set threshold, tray.ai can automatically create a Gong.io coaching initiative and assign relevant call recordings for that rep to review. Engagement performance ties directly to skill development, and managers don't have to manually find the gap before acting on it.
Use case
Log SalesLoft Cadence Enrollment and Completion Events in Gong.io Timeline
Every time a contact is enrolled in or completes a SalesLoft cadence, tray.ai can write that event into the Gong.io deal timeline. Gong.io users get a full chronological view of every touchpoint — both conversational and outbound — so they can accurately assess deal velocity and buyer responsiveness without cross-referencing two separate activity logs.
Use case
Create SalesLoft Contacts Automatically When New Prospects Appear in Gong.io
When a new external participant joins a Gong.io call — a referral, a new stakeholder, an inbound prospect — tray.ai can automatically create or update a contact in SalesLoft and optionally enroll them in an appropriate onboarding or nurture cadence. No new contact falls through the cracks after an initial conversation.
Get started with SalesLoft & Gong.io integration today
SalesLoft & Gong.io Challenges
What challenges are there when working with SalesLoft & Gong.io and how will using Tray.ai help?
Challenge
Fragmented Buyer Context Across Two Separate Platforms
Reps constantly switch between SalesLoft and Gong.io to piece together what's happening with a prospect — what was said on calls, where they are in the sequence, what follow-ups are pending. That context-switching costs time, and the more common outcome is that something important from a call never makes it into the next outreach step.
How Tray.ai Can Help:
tray.ai creates real-time, bidirectional data flows between SalesLoft and Gong.io so that call summaries appear in SalesLoft activity feeds and cadence status is visible in Gong.io deal boards — giving every rep and manager a unified view without switching tools.
Challenge
Delayed Response to Conversation Signals
Gong.io surfaces real signals — competitor mentions, stakeholder changes, buying intent phrases — but acting on them means a rep has to manually review recordings and update SalesLoft cadences. By the time that happens, the moment has often passed and the prospect has moved on.
How Tray.ai Can Help:
tray.ai listens for Gong.io signal events in real time and immediately triggers the corresponding SalesLoft cadence action — whether that's enrolling a prospect in a risk-response sequence or advancing them to a closing cadence — with no manual steps required.
Challenge
Inconsistent and Incomplete Data Entry Between Systems
When reps are responsible for manually logging Gong.io call notes into SalesLoft or updating contact records based on call insights, data quality degrades fast. Some reps log consistently, others rarely do. The result is SalesLoft records that only tell part of the story.
How Tray.ai Can Help:
tray.ai automates the transfer of Gong.io call data — summaries, outcomes, notable moments, and participant details — directly into SalesLoft records on a consistent, rules-based schedule, removing human inconsistency and making sure every record reflects the full conversation history.
Challenge
Reactive Rather Than Proactive Sales Coaching
Without a connection between SalesLoft performance data and Gong.io coaching tools, managers have to manually review both dashboards to find reps who need support, then manually set up coaching initiatives. By the time that happens, the performance issue that triggered it may be weeks old.
How Tray.ai Can Help:
tray.ai connects SalesLoft analytics and Gong.io coaching workflows with automated triggers — when a rep's SalesLoft metrics drop below defined thresholds, tray.ai creates a Gong.io coaching initiative and alerts the manager immediately, turning a reactive process into one that runs on its own.
Challenge
Difficulty Attributing Revenue Outcomes to Specific Engagement Sequences
Revenue operations teams struggle to connect a SalesLoft cadence that generated engagement to the Gong.io conversations that eventually closed the deal. Without integrated data, attribution means manual data exports and spreadsheet work — slow enough to be useless for decisions you need to make this week.
How Tray.ai Can Help:
By syncing SalesLoft cadence events into Gong.io's deal timeline and enriching SalesLoft records with Gong.io outcome data, tray.ai creates a connected dataset that makes attribution analysis straightforward — giving revenue operations teams the evidence they need to double down on the sequences and talk tracks that actually win.
Start using our pre-built SalesLoft & Gong.io templates today
Start from scratch or use one of our pre-built SalesLoft & Gong.io templates to quickly solve your most common use cases.
SalesLoft & Gong.io Templates
Find pre-built SalesLoft & Gong.io solutions for common use cases
Template
Gong.io Call Outcome → SalesLoft Cadence Router
Monitors Gong.io for completed calls with tagged outcomes and automatically advances, pauses, or switches the associated contact's SalesLoft cadence to match what actually happened on the call.
Steps:
- Trigger when a Gong.io call is marked complete and an outcome tag is applied
- Look up the corresponding contact in SalesLoft using email or phone number
- Evaluate the outcome tag against a routing logic table (e.g., 'demo requested' → enroll in Demo Prep cadence)
- Update the SalesLoft cadence step or enroll the contact in a new cadence accordingly
- Log the routing action as a SalesLoft activity note for full traceability
Connectors Used: Gong.io, SalesLoft
Template
Gong.io AI Summary → SalesLoft Activity Logger
Automatically pushes Gong.io AI-generated call summaries, notable moments, and next steps into the SalesLoft activity feed for the matching contact after every recorded call.
Steps:
- Trigger when a Gong.io call analysis completes and a summary is available
- Extract AI summary, notable moments, and action items from the Gong.io payload
- Match call participants to contacts in SalesLoft by email address
- Create a new activity log entry in SalesLoft with the Gong.io summary content and call link
Connectors Used: Gong.io, SalesLoft
Template
Deal Risk Alert → Targeted SalesLoft Cadence Enrollment
Watches Gong.io for AI-detected deal risk signals and automatically enrolls the at-risk prospect in a targeted SalesLoft rescue or re-engagement cadence.
Steps:
- Trigger when Gong.io flags a call with a deal risk signal (competitor mention, budget objection, champion loss)
- Identify the risk type and map it to the appropriate SalesLoft cadence template
- Look up or create the contact in SalesLoft
- Enroll the contact in the mapped risk-response cadence with personalization tokens populated
- Notify the account owner in Slack or email with a link to the Gong.io call clip
Connectors Used: Gong.io, SalesLoft
Template
SalesLoft Performance Drop → Gong.io Coaching Initiative Creator
Monitors SalesLoft rep performance metrics on a scheduled basis and automatically creates Gong.io coaching initiatives with assigned recordings when a rep's KPIs fall below defined thresholds.
Steps:
- Run on a weekly schedule and pull SalesLoft analytics for each rep
- Evaluate connect rate, reply rate, and meeting booked rate against performance thresholds
- For reps below threshold, query Gong.io for their most recent calls in the relevant category
- Create a new Gong.io coaching initiative and assign the identified call recordings to the rep
- Notify the rep's manager via email with a summary of the coaching initiative
Connectors Used: SalesLoft, Gong.io
Template
New Gong.io Participant → SalesLoft Contact Creator and Cadence Enrollor
Detects new external participants on Gong.io calls who don't yet exist in SalesLoft and automatically creates contact records and enrolls them in an appropriate cadence.
Steps:
- Trigger when a Gong.io call completes and an external participant email is identified
- Check SalesLoft to determine if a contact with that email already exists
- If no match is found, create a new SalesLoft contact with available data from Gong.io
- Determine the appropriate cadence based on the call type or account stage
- Enroll the new contact in the selected cadence and assign to the call owner
Connectors Used: Gong.io, SalesLoft
Template
SalesLoft Cadence Events → Gong.io Deal Timeline Sync
Streams SalesLoft cadence enrollment, email send, and cadence completion events into the Gong.io deal timeline to create a unified activity history for every prospect.
Steps:
- Trigger on SalesLoft activity events (cadence enrolled, email sent, call logged, cadence completed)
- Format the activity data into a Gong.io-compatible timeline event payload
- Match the SalesLoft contact to the correct Gong.io deal or person record
- Write the event to the Gong.io timeline via API
Connectors Used: SalesLoft, Gong.io