Yotpo + Klaviyo
Turn Customer Reviews into Revenue with Yotpo + Klaviyo
Sync review data, loyalty signals, and UGC from Yotpo directly into Klaviyo to power personalized email and SMS campaigns.
Why integrate Yotpo and Klaviyo?
Yotpo and Klaviyo do different jobs well. Yotpo captures social proof, loyalty points, and customer reviews. Klaviyo turns customer data into targeted messages that drive revenue. The problem is they don't talk to each other by default — which means a five-star review or a loyalty milestone sits in Yotpo while Klaviyo has no idea it happened. Connect them through tray.ai and every review, rating, and reward becomes a trigger for smarter outreach, automatically.
Automate & integrate Yotpo & Klaviyo
Use case
Trigger Post-Purchase Review Request Flows
When a customer submits a review in Yotpo, their Klaviyo profile updates automatically with their rating and review sentiment, and they're enrolled in a tailored follow-up email series. High-rated reviewers get routed into a referral or loyalty program flow. Low-rated reviewers enter a customer recovery sequence. No moment gets missed.
Use case
Sync Loyalty Tier Changes to Klaviyo Segments
As customers earn or redeem points in Yotpo Loyalty, tray.ai pushes updated loyalty tier data into Klaviyo custom properties. Marketing teams can build dynamic Klaviyo segments based on Gold, Silver, or Bronze tier status and send tier-appropriate offers. Loyalty milestones become real-time triggers for personalized email and SMS.
Use case
Enrich Klaviyo Profiles with UGC and Photo Review Data
When a customer submits a photo or video review through Yotpo, tray.ai flags that activity on their Klaviyo profile and adds them to a high-engagement customer segment. That signal is genuinely useful — it tells you who your most invested customers are, and lets you enroll them in ambassador or referral campaigns before they go quiet.
Use case
Win Back Lapsed Customers Using Review Signals
Customers who reviewed a product but haven't purchased again are a high-intent re-engagement audience. tray.ai syncs Yotpo review timestamps with Klaviyo to identify customers who reviewed at least 90 days ago but haven't converted since, and automatically enrolls them in a win-back flow with personalized product recommendations.
Use case
Automate Referral Program Enrollment via Klaviyo
When Yotpo detects a successful referral or a customer hitting a referral milestone, tray.ai notifies Klaviyo immediately and triggers a personalized thank-you or bonus reward email. Customers who refer friends want to feel recognized — delayed acknowledgment kills repeat referral behavior.
Use case
Sync SMS Opt-In Status Between Yotpo and Klaviyo
When customers opt into SMS through Yotpo's review or loyalty flows, tray.ai immediately reflects that consent in Klaviyo so SMS campaigns stay compliant and reach the right audience. Opt-outs captured in Klaviyo write back to Yotpo to keep consent records consistent across both platforms.
Use case
Segment Customers by Net Promoter Score for Targeted Campaigns
Yotpo review ratings and sentiment scores are a reliable proxy for NPS. tray.ai maps that data into Klaviyo custom properties so teams can build promoter, passive, and detractor segments. Each segment gets a different Klaviyo campaign — advocacy asks for promoters, educational content for passives, recovery offers for detractors.
Get started with Yotpo & Klaviyo integration today
Yotpo & Klaviyo Challenges
What challenges are there when working with Yotpo & Klaviyo and how will using Tray.ai help?
Challenge
Review Data Doesn't Automatically Reach Klaviyo
Yotpo and Klaviyo don't natively sync review ratings, UGC flags, or loyalty events as custom profile properties in real time. Marketers end up manually exporting CSVs and importing them into Klaviyo — which means stale data, inaccurate segments, and campaigns that miss the moment.
How Tray.ai Can Help:
tray.ai listens for Yotpo review and loyalty events and writes enriched data to Klaviyo profiles in real time. No manual exports, no lag, no engineering work required.
Challenge
Loyalty Tier Segmentation Requires Constant Manual Updates
Customers earn and redeem loyalty points constantly, and their tier status changes with it. Without automation, Klaviyo segments built on loyalty tier data go stale fast — and stale segments mean irrelevant messages that frustrate customers and hurt campaign performance.
How Tray.ai Can Help:
tray.ai monitors Yotpo loyalty tier events and updates Klaviyo profile properties in real time, so every segment stays accurate and every campaign reaches the right loyalty audience without anyone touching it manually.
Challenge
SMS Consent Drift Creates Compliance Risk
When opt-in and opt-out events are captured separately in Yotpo and Klaviyo, consent records fall out of sync. Sending SMS to someone who opted out in one platform but not the other creates real regulatory exposure under TCPA and GDPR — and it's the kind of problem that's easy to miss until it's too late.
How Tray.ai Can Help:
tray.ai creates a bidirectional consent sync between Yotpo and Klaviyo, propagating every opt-in and opt-out to both systems in real time so consent records stay consistent, compliant, and audit-ready.
Challenge
High-Value Advocate Signals Go Undetected
A five-star review or a photo submission is exactly the right moment to invite someone into a referral or ambassador program. Without integration, that signal never reaches Klaviyo and the moment passes. Manually identifying and messaging advocates at scale isn't realistic for most marketing teams.
How Tray.ai Can Help:
tray.ai routes high-rating review events and UGC submissions from Yotpo into Klaviyo as profile properties and flow triggers, so brands can enroll advocates in referral or ambassador campaigns the moment they show up.
Challenge
Inconsistent Customer Identity Across Platforms
Customers may exist with slightly different email formats, phone numbers, or identifiers in Yotpo and Klaviyo, making it hard to reliably match records when syncing review and loyalty data. Mismatches create duplicate profiles, lost data, and broken automation.
How Tray.ai Can Help:
tray.ai includes data transformation and identity resolution logic that normalizes customer identifiers before writing data between Yotpo and Klaviyo, so profiles match accurately even when source records aren't perfectly clean.
Start using our pre-built Yotpo & Klaviyo templates today
Start from scratch or use one of our pre-built Yotpo & Klaviyo templates to quickly solve your most common use cases.
Yotpo & Klaviyo Templates
Find pre-built Yotpo & Klaviyo solutions for common use cases
Template
New Yotpo Review → Update Klaviyo Profile and Trigger Flow
When a customer submits a new review in Yotpo, this template updates their Klaviyo profile with the star rating, review text flag, and submission date, then enrolls them in the appropriate post-review email flow based on their rating.
Steps:
- Listen for a new review submission event in Yotpo via webhook or polling
- Map the reviewer's email, star rating, and review metadata to Klaviyo profile properties
- Trigger the appropriate Klaviyo flow — loyalty upsell for 4-5 stars, recovery sequence for 1-2 stars
Connectors Used: Yotpo, Klaviyo
Template
Yotpo Loyalty Tier Change → Klaviyo Segment Update
This template monitors loyalty tier changes in Yotpo and updates the customer's Klaviyo profile with their new tier status, points balance, and tier change date, keeping segments accurate for personalized campaigns.
Steps:
- Detect a loyalty tier upgrade or downgrade event in Yotpo
- Fetch the customer's updated points balance and new tier name from Yotpo API
- Update Klaviyo profile custom properties and add customer to the appropriate tier segment or flow
Connectors Used: Yotpo, Klaviyo
Template
Yotpo Referral Completion → Klaviyo Thank-You Email Trigger
When a referral completes in Yotpo, this template pushes the event to Klaviyo and triggers a personalized thank-you email or SMS to the referrer, reinforcing the behavior and encouraging them to keep referring.
Steps:
- Capture successful referral completion event from Yotpo
- Look up the referrer's Klaviyo profile and update their referral count property
- Trigger a Klaviyo thank-you flow with personalized reward or discount content
Connectors Used: Yotpo, Klaviyo
Template
Daily Yotpo Review Digest → Klaviyo Segment Refresh
On a daily schedule, this template pulls all new Yotpo reviews from the past 24 hours, updates matching Klaviyo customer profiles with fresh review data, and refreshes segments so campaign targeting reflects current customer sentiment.
Steps:
- Run a scheduled workflow that queries Yotpo for all reviews submitted in the last 24 hours
- For each review, match the customer email to their Klaviyo profile and update review properties
- Refresh Klaviyo segments based on updated star rating distributions and review recency
Connectors Used: Yotpo, Klaviyo
Template
Yotpo SMS Opt-In Sync → Klaviyo Consent Update
This template writes SMS opt-in and opt-out events from Yotpo to Klaviyo immediately, keeping consent records consistent across both platforms and SMS campaigns compliant.
Steps:
- Detect SMS opt-in or opt-out event from Yotpo loyalty or review flows
- Look up or create the customer profile in Klaviyo using their email or phone number
- Update the Klaviyo SMS consent field and log the consent timestamp for compliance records
Connectors Used: Yotpo, Klaviyo
Template
Lapsed Reviewer Win-Back Automation
This template identifies Yotpo reviewers who haven't purchased within a configurable time window and enrolls them in a Klaviyo win-back email sequence, using their review history to personalize product recommendations and messaging.
Steps:
- Query Yotpo for customers who submitted reviews more than 90 days ago with no subsequent purchase activity
- Cross-reference purchase timestamps in Klaviyo to confirm lapsed status
- Enroll confirmed lapsed reviewers into a Klaviyo win-back flow with review-informed product content
Connectors Used: Yotpo, Klaviyo